Lean team. Ambitious target.
You need senior strategy and hands-on execution without building a full internal department.
01 Independent demand generation
Build a demand engine that knows where to grow.
I help lean marketing teams find, reach, and convert the right markets through demand generation, HubSpot operations, and agentic AI systems.
02 Ideal fit
The strongest partnerships start when the ambition is clear but the system needs support.
Complex funnel. Unclear view.
The channels are active, but attribution, conversion, and the path to pipeline are still unclear.
Strategy needs an operator.
You are ready for someone who can set direction, build the system, and keep improving it.
One operator. Seven connected growth systems.
Strategy, acquisition, operations, and optimization work as one system—not disconnected agency deliverables.
01 Digital Marketing Strategy Fractional Head of Demand Gen for B2B companies. Data-driven strategy, go-to-market planning, competitive analysis, and 90-day roadmaps with execution built in.
Custom marketing strategies aligned with your business goals, including market analysis, competitive positioning, and actionable roadmaps.
View system detail02 Paid Media Management Paid search, social, video/CTV, and affiliate marketing managed by an expert.
Hands-on strategy and management for Google Ads, LinkedIn, Meta, and emerging channels. obsessing over pipeline, not just clicks.
View system detail03 HubSpot Operations HubSpot CRM architecture, workflow automation, lead scoring, and reporting dashboards. Clean data, smart automation, and portals that actually work for Sales.
Full-service HubSpot implementation, complex workflow automation, and reporting dashboards that prove ROI.
View system detail04 SEO & Content Strategy Technical SEO audits and human-first content strategy. Topic clusters, internal linking, schema markup, and content that drives qualified organic pipeline.
Technical SEO audits and human-first content strategies that answer customer questions and drive qualified traffic.
View system detail05 Conversion Rate Optimization Conversion rate optimization that turns existing traffic into pipeline. Heatmaps, A/B testing, form analytics, and full-funnel UX improvements.
Full-funnel analysis, A/B testing, and UX improvements to clear the path and let conversions cascade.
View system detail06 Account-Based Marketing (ABM) Target your ideal B2B customers with precision account-based marketing. Intent signals, LinkedIn matched audiences, and coordinated multi-channel activation.
Align Sales and Marketing to hunt your 'Target Account List' with sharp focus—using multi-channel activation and intent signals to zero in on your prey.
View system detail07 GTM Engineering & Agentic AI Deploying autonomous AI agents, signal-driven outbound pipelines, and custom automation to scale your GTM output.
I build and implement agentic AI workflows for marketing teams. We construct autonomous systems to handle target list building, lead enrichment (via Clay/n8n), and hyper-personalized outbound outreach. Instead of generic AI tools, you get a custom-engineered GTM system that runs 24/7.
View system detailFind the constraint. Build what works.
No 78-step proprietary process. Just a rigorous sequence that moves from truth to execution without agency handoffs.
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Diagnose
Unify the available data, inspect the funnel, and locate the highest-impact constraints.
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Plot
Translate the findings into a focused 90-day plan across channels, systems, and measurement.
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Deploy
Build and launch the campaigns, HubSpot architecture, content, and automation the plan requires.
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Optimize
Read the data, remove friction, and concentrate investment where it creates qualified growth.
05 Field record / verified experience
Built across markets. Applied without layers.
The proof is a decade-plus spent close to the work—across enterprise B2B, SMB growth, consumer acquisition, and the systems connecting them.
Years in the field
Strategy and execution across the full marketing funnel.
Cross-market perspective
Experience adapting growth systems to different buyers and motions.
Modern operating model
Agentic workflows extend output without adding agency layers.
Senior execution
The person plotting the strategy is also accountable for the work.
Experience includes
- Sprinklr
- Curalate
- Ceros
- Industrious
- Fullstack Academy
06 Operator profile / Brad Hess
Creative instinct. Technical depth. One accountable operator.
“I excel where the creative meets the technical. I don’t just sketch out high-level strategies—I build the systems that run them.”
I operate as a solo growth consultant and GTM engineer. My career started in copywriting—learning how to tell stories and write copy that converts—before evolving into growth marketing and technical ops. Today, I run an AI-augmented practice, using agentic AI workflows to execute at the scale of a multi-person agency for businesses with lean marketing teams.
Over the past decade-plus, I've worked across the full marketing spectrum: managing enterprise B2B strategies at companies like Sprinklr, Curalate, and Ceros; leading growth for SMB B2B audiences at Industrious coworking; and spending six years scaling B2C engines with B2B/B2G elements at Fullstack Academy.
In 2025, I went out on my own and haven't looked back. Today, I partner directly with founders and marketing teams of all sizes to design digital strategy, build HubSpot RevOps pipelines, run paid advertising campaigns, and develop custom websites. No bloated agency handoffs—just expert strategy and execution.
07 Direct contact
Ready to find the clearest path to growth?
Share where you are and what is getting in the way. I’ll review the situation and respond with a useful next step—usually within 24 hours.
No sales handoff No 12-field form Direct response from Brad