The Fractional Head of Demand Gen
You don’t need another agency that takes orders. You need a partner who takes ownership.
I act as your Fractional Head of Demand Gen, bridging the gap between high-level strategy and day-to-day execution. I align Marketing with Sales (RevOps) to ensure we’re chasing the same revenue goals, not just vanity metrics.
This isn’t consulting that results in a 60-page deck you’ll never implement. It’s strategy with execution built in.
My Methodology
I don’t have a 78-step proprietary process, but I do have a rigorous approach to building your engine.
- Diagnosis and Unification: We look at what’s broken. We unify your Sales and Marketing data to see the whole truth—no siloed dashboards, no competing metrics.
- Brand Voice Extraction: I don’t guess your tone. I record our meetings, ask deep questions, and use GenAI to extract your unique voice. This becomes the filter for all content generation. Your marketing should sound like you, not like everyone else in your category.
- The 90-Day Roadmap: Detailed channel planning, budget allocation, and forecasted returns. No ambiguity about what we’re doing and why.
What You Get
- Go-to-Market Strategy: A clear path to your next revenue milestone, with channels prioritized by your ICP and budget reality.
- Competitive Analysis: Knowing where competitors are weak so we can win. I look at their content gaps, ad spend patterns, and SEO blind spots.
- The “Anti-Generic” Content Plan: Strategy built on your actual point of view, not recycled industry talking points.
- Channel Mix Recommendations: Whether it’s paid search, LinkedIn, SEO, or email, I help you allocate budget where it will compound fastest given your stage.
Who This Is For
Early-stage companies that need to build a demand engine from scratch. Growth-stage companies that have traction but need to scale efficiently. Companies tired of agencies that report on outputs instead of outcomes.