Hunt with Precision, Not a Shotgun
A hawk doesn’t scatter across the sky hoping to stumble upon dinner. It perches, watches, and waits—then strikes with lethal accuracy.
In B2B, you often know exactly who you want to sell to. The “spray and pray” method is dead. Account-Based Marketing (or just “good B2B marketing”) is about training your sights on the accounts that actually matter and pursuing them with relentless focus.
ABM isn’t a technology—it’s a strategy. The technology just makes it tractable at scale.
The New School Stack
We don’t need a $50k/year contract with 6sense to sharpen your vision.
- Deanonymization: I use tools like RB2B or Vector.co to identify exactly which companies are circling your site—even if they don’t fill out a form. When a target account visits, you know.
- LinkedIn Matched Audiences: We upload your Target Account List (TAL) and ensure only they see your ads. No wasted impressions on accounts outside your hunting grounds. Every dollar stays focused.
- The 1:Few Approach: Custom landing pages for verticals, not just generic “book a demo” pages. When you’ve got eyes on the target, you need a tailored approach to close the deal.
- Intent Signal Monitoring: We layer in third-party intent data to understand when target accounts are actively researching solutions like yours—so we can intercept them at the right moment.
Realistic ABM
Not every company needs a fully personalized 1:1 program for 500 accounts. That’s a lot of content and a lot of coordination. I help you build a program that scales with your revenue.
We start with a list of 50 to 100 key accounts and circle them from above—surrounding them with relevant touchpoints until they’re ready to engage. Email sequences, paid ads, direct outreach, and content all work in concert.
Sales and Marketing Alignment
ABM only works when Sales is bought in. I help you build the shared process: how accounts get added to the list, how Sales gets notified when an account is active, and how Marketing supports the conversations Sales is already having.
The result is a coordinated effort that feels intentional to the buyer—and produces pipeline you can actually attribute.